Our team of approximately 100 designers worked tirelessly during the development phase of the new Leon to produce a striking exterior design and an interior which sets the benchmark for functionality, as well as its quality of materials, fit and finish. The result, as you can see, is the creation of a car whose exterior design will attract your eye while the interior ambience will exceed your every need.
NEW LOGO. SAME SPIRIT
Our new logo is an example of SEAT’s continued commitment to precision technology, engineering excellence and innovation. The chrome symbol, a symmetrical emblem characterized by tensioned lines, is rooted in modernity, while the warm red alludes to the passionate Spanish heart of SEAT.
SKILLFUL, STUNNING DESIGN
Alejandro Mesonero-Romanos, SEAT’s Director of Design, puts his passion into every line he draws, every curve he shapes and every angle he moulds. You can see his signature stamp every time the sun reflects off the sharp, vibrant lines of a SEAT. He creates the body, which houses the soul. And together, they embody TECHNOLOGY TO ENJOY. Find out more about Alejandro in the video below.
EVERY DESIGN HAS A PERSONALITY
When the designers draw up plans for a new model, they take it very personally. So much so, in fact, that they actually think of the car as a person. One who has his or her own individual personality. Traits, quirks, habits, humour, they create a character and then design the car in its likeness. This helps them design a car that has soul, not just another pretty face. Who do you see in our TECHNOLOGY TO ENJOY?
TECHNOLOGY TO ENJOY
