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The latest addition to the successful Leon family, the CUPRA is our most powerful series-production car to-date. Available with a power output of 265 and 280 PS and either a manual or DSG transmission, the CUPRA guarantees precision driving fun of the highest order. Offered for the first time as a five-door and as the three-door Leon Sport Coupé, with its extensive equipment and excellent quality, the CUPRA sets a new benchmark in its segment.

The SEAT Mii by MANGO marks the beginning of an exciting new collaboration for SEAT with renowned multinational Spanish fashion brand, MANGO. The special edition Mii by MANGO combines to perfection the emblematic style of the fashion brand with the Mii family’s intelligent technology and practical design.

Rounding off a landmark year at the show, we also showcased the new SEAT Leon ST 4Drive. Now even the toughest road conditions can be mastered with maximum traction and safety.

This year the Leon CUPRA has already proven its sportiness on the Nürburgring, the world’s most demanding race track. It lapped the famous Nordschleife circuit in a record-breaking time of 7:58.4 minutes, beating the previous best time for front-wheel-drive vehicles by around ten seconds. The thorough, painstaking work done at the German circuit has been applied by SEAT to its series-production model, placing it in a class of its own.

2014 is an important year for the SEAT Ibiza family too. This year marks its 30th anniversary. Since its premier in 1984 the Ibiza has become an icon for SEAT, combining a youthful sporting character with affordability and outstanding driver enjoyment. Its continued success demonstrates the popular passion for the Ibiza.

Leon CUPRA guarantees precision driving fun of the highest order.


We’ve started 2013 with the launch of two great new cars – The SEAT Ibiza Cupra and the Leon SC.

The new Ibiza Cupra delivers exceptional sporting performance and functionality, that’s matched by a truly impressive set of figures. From a standing start, the Cupra completes the sprint to 100 km/h in just 6.9 seconds and goes on to a top speed of 228 km/h, making it one of the most dynamic models in its class. It’s even better when you consider its exceptional fuel efficiency: just 5.9 litres for every 100 km. Add to that design features including 17” alloy wheels and glossy black exterior mirrors, and it guarantees to make a statement wherever it’s driven.

At the Geneva Motor Show in March we also unveiled the all-new SEAT Leon SC. Designed to merge sharp angles seamlessly with fluid curves and flowing lines, we’ve created a lightweight, streamlined frame that ensures one of the most agile and precise driving experiences on the road. It’s a car built for performance, and was even pushed to its limits in the sub-zero temperatures of the Arctic Circle by our engineers. The results are testament to their dedication to develop an outstanding car of dynamic quality.

The 2013 Geneva Motor Show also proved to be our best Geneva yet. Alongside the launch of the Leon SC, we created one of our most interactive shows yet, bringing in SEAT fans from around the world with live streams, tailored Vine videos and exclusive Google Hangouts. And those people who managed to make it in person were also treated to the true spirit of Enjoyneering and Spanish hospitality with highlights including music by acclaimed Spanish DJ, Valentin Huedo, and robot puppets dancing their way around the floor and new cars.

We’re also extremely excited about our upcoming presence at the Barcelona Motor Show at the start of May and can’t wait to see how the rest of 2013 will develop.

Finally to finish the year on another high, we launched new models in our iTECH range: the Ibiza 5D, Ibiza SC & Ibiza ST; the Leon 5D & Leon SC; the Altea & Altea XL. These additions further deliver on our commitment to make high technology affordable for everyone. Combining stylish design with intelligent features, these new I-TECH models signal another benchmark for SEAT.

With its perfect balance of beauty and functionality, the Leon ST represents our latest expression of TECHNOLOGY TO ENJOY.

The Leon SC results are testament to their dedication to develop an outstanding car of dynamic quality.


In 2012 we begin a new chapter in our company’s proud history: ENJOYNEERING. The place where emotion meets technology and the word that ushers in a new era of dynamic, young-spirited and design-driven cars.

The year starts with the introduction of the next generation of a Spanish icon. The freshly updated SEAT Ibiza represents the latest incarnation of this legendary car, first presented at the Paris Motor Show in 1984.

Throughout its life, the Ibiza has represented the youthful, dynamic spirit that has traditionally reflected our core values, as well as benchmark quality and driving enjoyment.

Meanwhile, we continue to expand our successful Mii line-up with the release of a new 5-door model. The additional rear doors turn the super-compact SEAT into a unique combination of exceptional driving fun, sporty design and outstanding functionality. At the same time, the Mii remains true to our principles – making it a highly affordable pleasure with excellent value-for money and low cost-of-ownership.

In March, at the Geneva Motor Show 2012 we present the next phase of our product offensive in the form of a close-to-production study: the SEAT Toledo Concept combines the proportions of a classic saloon car with a sporty, almost coupé-like design.

The next generation of the SEAT Toledo is an exceptional combination of emotion, outstanding design quality and rational usability. Its design language —with a powerful and solid stance, clear and precisely executed surfaces and lines, and with the new headlamp form—signal SEAT’s new design DNA.

ENJOYNEERING is the place where emotion meets technology.

The SEAT Mii combines SEAT’s sporty Mediterranean design with the latest technology for city driving.


2011 is a special year for SEAT, with the introduction of an exciting new car and a new stage in the evolution of SEAT design and technology.

At the Frankfurt Motor Show, SEAT presents its new IBL Concept Car: a uniquely dynamic saloon with a stunning design that points the way to the next generation of SEAT cars. The international motoring event also hosts the presentation of the 4WD Alhambra, the family car ready for even the toughest driving conditions, and a new Exeo, which boasts new technology and an extensive range of developments to improve even further the driving experience of an already outstanding car.

The year culminates with the exciting launch of a new concept in urban mobility: the SEAT Mii. The Mii combines SEAT’s sporty Mediterranean design with the latest technology for city driving and a 5-star Euro NCAP safety rating, all in a car of only 3,56 metres: perfect for modern-day urban spaces.

The SEAT IBE concept points the way to an exciting future.


In 2010 SEAT celebrates its 60th anniversary in style. The presentation of the revolutionary SEAT IBE concept, a zero-emissions sports coupé for the electric age, points the way to an exciting future. This year also sees the development of greener engine technologies through our innovative new E-Ecomotive range. We also bring two stunning new cars on to the scene: a more spacious version of our popular Ibiza ST and a new SEAT Alhambra, an MPV packed with some surprising technology for all the family to enjoy. It‘s a great feeling to celebrate our 60th anniversary. And it‘s an even better feeling to know that we‘ve only just begun.

Come with us on a journey back in time: Zoom yourself from what SEAT is now – one of the youngest, sportiest and most design-driven car manufacturers worldwide – to our beginning as Spain‘s premier family car maker. Learn about years of challenges, brave changes, technological breakthroughs and ongoing successes.

The SEAT IBE concept points the way to an exciting future.


Continuing our search to further build sustainable drivability, 2009 sees the presentation of the Leon Twin Drive Ecomotive project, the first prototype of a hybrid vehicle, and a car that sets a new standard in eco-friendly performance. The Geneva Motor Show in March provides the backdrop for the presentation of the Exeo ST and the Leon Ecomotive Concept prototype, two cars that represent SEAT‘s innovative approach to car making. To mark the 25th anniversary of the SEAT Ibiza, the brand exhibits the "25th Anniversary" version of its iconic model.

At the Barcelona Motor Show the Ibiza Bocanegra, the new Leon Cupra and Ibiza FR, as well as the definitive version of the Exeo ST, are also unveiled to public acclaim. June sees the ceremonial laying of the foundation stone of the bodywork workshop for the new Audi Q3. A project that lays the foundation for the future of SEAT innovation.

In September 2009 James Muir is appointed Chairman of the Board of Management of SEAT. Mr Muir brings his long experience working in the automobile industry to open a new chapter in the history of the Spanish brand.

That same month, the Frankfurt Motor Show showcases the IBZ concept car, a foretaste of the Ibiza family version, as well as the Ecomotive version of the Altea, Altea XL and the Leon. Further examples of our forward-looking vision of the future of engine technology.

In sport, SEAT once again proclaims itself world champion of the WTCC for both Manufacturers‘ and Drivers‘ categories, with Gabriele Tarquini at the wheel. SEAT sponsors the UEFA Europa League, Europe‘s biggest football tournament.


In 2008 we launch the new SEAT Ibiza as the indisputable flagship vehicle for our brand – and roll out the Ibiza SC, the Ibiza CUPRA and Ibiza Ecomotive. The new SEAT Ibiza gains the maximum of 5 Stars in the Euro NCAP Safety Tests, making it one of the safest cars on the market.

The launch campaign is supported by the European tour of three "Jewel Transport Trucks"– taking the new SEAT Ibiza around 20 major cities from April onwards for the public to get a first impression of the new superstar in our collection. We present the Exeo, the first SEAT limousine in the B segment, in its world premiere at the Paris Motor Show.

SEAT Sport makes history by winning the World Touring Car Championship (WTCC) manufacturers‘ title for the first time with a fleet of SEAT Leon TDI® WTCCs. The French SEAT pilot Yvan Muller takes the drivers‘ title after the final race of the season in China.


In 2007 we launch SEAT Service, ensuring increasingly streamlined, globally standardised vehicle maintenance and repairs. That same year, SEAT sponsors Shakira‘s "Oral Fixation" European tour, releasing the Leon CUPRA "Pies Descalzos" edition presented at the Geneva Motor Show and donated to the Colombian superstar‘s charity foundation "Pies Descalzos".

The Prototype Centre of Development (PCD) is inaugurated – a specialised department merging the virtual and physical stages of prototype development. The SEAT Design Centre (SDC) is opened in Martorell: one of the most modern and functional design centres in the world and the foundation for SEAT‘s ambitious, design-driven future.

In September, our brand causes a stir at Frankfurt‘s IAA Motor Show with its highly original sports utility concept car SEAT Tribu and one of the most environmentally friendly cars on the market – the first SEAT Ibiza Ecomotive. That same year we also showcase the AlteaFreetrack, our first 4x4 vehicle fusing a sense of adventure with cool urban chic.


We open our new head office centralising all our activity in Martorell near Barcelona in 2006, and Erich Schmitt becomes the new President of SEAT.

In May, the new SEAT Leon FR is unveiled at the Madrid Motor Show. In July, the SEAT Leon CUPRA is presented at the London Motor Show: It is the most powerful car of the SEAT brand to date. In September, the SEAT Altea XL is uncovered at the International Motor Show in Paris: It is the most family-friendly model of our range.


2005 is marked by the arrival of the new SEAT Leon, unveiled at the Barcelona Motor Show together with its race competition version, the SEAT Leon WTCC. The new Leon is an immediate success both for the many awards it received and the excellent market acceptance.

Frankfurt‘s IAA Motor Show witnesses the world premiere of the SEAT Altea FR prototype: It is the first of the new generation of SEAT vehicles to adopt the FR concept. Meanwhile, the SEAT Altea 2 litre 170 hp TDI® prototype becomes the most powerful diesel engine car in the history of SEAT.

SEAT Sport finishes a brilliant season in the WTCC (World Touring Car Championship). It comes third, and gains its first WTCC trophy with the Leon WTCC only two months after entering the world championship.